1. Instead of answering “what’s happening?” try answering “What has your attention?” or “What is important right now?” The answer is often more useful to others. Do your best to promote other people and companies on Twitter, instead of talking only about what you are working on.
2. Twitter provides the opportunity to build relationships through conversations. Share interesting links, insights, trends, and things that are new or timely/current. Be personal, transparent and honest. Add value. Don’t link only to yourself/your blog.
3. Twitter users can benefit from thought leadership, connection to the influencers, additional message reach, access to mobile communicators, and real-time communication. Contribute to conversations that are not directly related to your specific cause, but also related topics.
4. If you want to follow a specific space, find the right people “tweeting” about that space. Again, these people are easy to find if you search keywords at Search.Twitter.com.
5. Retweet important posts that could be relevant to your community. This will foster a better business-user ecosystem on Twitter and expand the reach of your news. Remember to give credit where credit is due.
6. Follow important industry news. More and more, news organizations are using Twitter to report the news. Top financial media that you may consider following include The Wall Street Journal (@WSJ), BusinessWeek (@BW), ABA Banking Journal (@ABABankingJourn), CUInsight (@CUinsight), American Banker (@AmerBanker), and Credit Union Times (@CookeonCUs). Also check out mediaontwitter.com for local reporters who tweet or MuckRack.com for all media contacts on Twitter.
7. Think of Twitter as a networking event. In those settings, just as on Twitter, you listen first then engage in conversations. It’s best to jump in when you think you can contribute in a meaningful way versus trying to have the last word or hard-selling the person with whom you are speaking.
8. Read the bios of those who follow you as it may make it easier to engage in a dialogue and you may consider following them back.
9. On Twitter, it’s less about quantity than quality. Provide great content and the followers will come.