A recent Forrester blog post found that financial institutions looking to reap the benefits of mobile banking need to begin by engaging the 40 percent of consumers who still are not using online banking. While mobile banking is on the rise, it seems to only cater to those who are already using mobile services, leaving the offline customer in the dark The Forrester report predicts that by 2015, one in five adults will be actively using mobile banking. To reach this number, banks can augment their mobile services in one of the following ways:
1. Introducing innovative new features — like mobile remote deposit capture — not commonly available through other channels
2. Optimizing existing functionality to offer superior user experiences through the mobile channel
3. Leveraging the unique capabilities of mobile devices and the mobile channel (think visual ATM locators and other location-based services)
How are you making the most of your mobile banking services? Let us know in the comments below.