Understanding, and more importantly, anticipating customer needs is among the golden rules to attracting and retaining customers. Banks often turn to business analytics to see how customers have utilized their services in the past, but they are not looking toward the future to properly leverage the data that business analytics provides.
Bank Systems & Technology outlines tips for success:
“In order to be successful, you need to change how you’re looking at your business…the key is to go beyond efficiency and operational excellence, and to use technology in a way that allows you to strike a better balance between efficiency and entrepreneurialism. Incorporate a strategy that utilizes IT as a means to generate revenue.”
How you are implementing and leveraging business analytics? Leave us a comment below.