Branch or Online? How Do Small Businesses Prefer to Bank?

Recent trends have shown that even though online banking usage has increased over the years, it is not entirely replacing branch banking when it comes to managing finances. According to Barlow Research, small businesses are still required to visit their banking branch for activities they cannot manage online.

In a recent survey, Barlow Research looked at how the number of monthly logins to online banking relate to attitudes about whether or not Internet banking usage has significantly reduced the number of monthly branch visits. To read more about the survey, visit Barlow Research and Associates, Inc.

Driving internet branch and solution usage among small business users can significantly impact an institution’s cost to serve and a customer’s happiness. What services do you offer small businesses? Are you seeing increases in small businesses using online tools versus in-person visits? Let us know in the comments section below.

Written by Banking.com Staff