Checking In? Ka-ching!

Credit card company American Express has teamed with location-based service Foursquare to allow users to win prizes and meet people by using their mobile devices to “check in” at their favorite places.

With Gen Y users showing noticeable interest in mobile applications, the partnership allows American Express to win over these younger consumers, and proves larger companies are starting to seriously consider entering the mobile space.

With Facebook and Twitter strongly cemented as the top two social services, Foursquare is looking to quickly close the gap.

Are your customers “checking in?” Have you considered offering incentives for those using Foursquare at branches? Let us know in the comments below.

Written by Banking.com Staff

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