A recent IDC Financial Insights survey found respondents interact with their financial institution using their mobile device, however not for the reasons many may think.
The majority of respondents used their mobile device to call into their bank’s toll-free number. The breakdown can be seen in the graph below:
With new statistics surfacing every day surrounding mobile banking, the IDC survey showed consumers primarily use their mobile devices to make phone calls. The data also indicated age was not a huge factor when determining whether an individual dialed toll-free – across all demographics, the toll-free number was the preferred way to interact with their financial institution using a mobile device.
Additional insight on the survey can be found here. Are you remembering to think of all the possible channels to reach your customers, even the most basic?