Texas based Firstmark Credit Union realizes that “cloud” isn’t just a buzzword. The financial institution recently deployed a Software-as-a-Service solution to assist in the management of web and print communications for the credit union and its 10 branches. Prior to adopting cloud services, Firstmark was using massive spreadsheets for project management, which are cumbersome when being transferred and collaborated on through multiple operating systems.
Todd Lanier, Firstmark’s web communications manager, stated in a Credit Union Times article that the cloud computing service has “already yielded useful, actionable information. We were able to see that members were most interested in getting into their accounts to perform a transaction and weren’t very interested in other stuff, so we’ve streamlined things in that regard.”
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