Social media is one of the fastest growing ways to connect with customers/members and businesses. Several online tools are available to help financial institutions learn more about their customers/members and disseminate information to the market, and most importantly, to existing and potential customers/members.
These days, social communities and information platforms such as Twitter, Facebook and LinkedIn are used by the masses. These sites help people stay in touch with friends and business colleagues, and they’re also important to brands. Facebook is seen as the best way for people to maintain personal connections, LinkedIn is built to foster business relationships, and Twitter is a hybrid of the two that also aids users in the process of content discovery. Twitter is a vibrant and interactive community, but it also has relevance to financial institutions.
What is Twitter?
Twitter is a free online service that allows you to stay connected with industry contacts, including media, influencers and customers/members, by the exchange of short text messages of 140 characters or less. It’s easy to join – simply visit twitter.com and click ‘Sign Up.’
Once you join Twitter, you can elect to ‘follow’ customers/members and organizations that interest you. By ‘following,’ you will see any updates posted via Twitter.
Banking.com has a Twitter account named “Bankingdotcom.” We suggest you follow us to learn about new research, banking trends and online financial management for financial institutions. You can also follow Intuit Financial Services at “FinanceWorks” for information about what we are doing with FinanceWorks, Small Business FinanceWorks and TurboTax for Online Banking.”
Why is Twitter valuable?
Twitter is one of the fastest growing social networks on the Web. It allows for information sharing in a quick, conversational manner.
1. Twitter has social network features, so users can add or remove followers.
2. Users can send messages to their entire network, send private messages to one member or search for specific topics at Search.Twitter.com.
3. When users publish messages, they are called “tweets.” Users can also “retweet” (or repost) messages for their network to read and pass on.
4. If you want to use Twitter to meet new business colleagues, learn more about the person. Follow their links. Read their blogs. Get to know them. Don’t just pounce all over them. It’s easy to un-follow people in this space.
5. Using online tools takes time to master. There needs to be sense of importance and goal setting when using it for your financial institution. You need to be able to set aside time every day to check Twitter, respond to inquiries and update your status.