This Week’s Reads: Omnichannel, Branches and Bill Gates

Below are interesting stories the Banking.com staff has been reading over the past week.

Articles via Mobile Payments Today, Banking Exchange, The Financial Brand, American Banker and Bank Innovation

  • Omnichannel banking: A consumer-first, not bank-first, experience: The days of bank branches being the only way consumers could access their financial information are long gone. Today, consumers interact with their banks via their smartphones, computers and other devices. The key to building a successful omnichannel strategy is creating a recognizable brand across every touch point.
  • Value of human touch: While technological developments such as digital banking bring conveniences to the lives of consumers, we often forget to realize the value of human contact. In banking, tellers are often the first point of contact for members and customers and they help to enhance their experiences. It is vita that financial institutions recognize the importance of this.
  • 4 essential strategies for branch banking survival: The future of the bank branch has become a topic of debate in recent years, especially with the continued growth in the technology industry. However, what cannot be debated is that in order for bank branches to survive, they  need to enhance customer experience, improve sales and bring value to customers.
  • Banks’ 5 big tech priorities for 2015: As technology continues to play a key role in the future of banking, it will be important for banks to pay attention to the top trends such as big data, the cloud and other innovations. By tracking these trends and preparing for them, leaders in the financial services industry can work together to enhance their services and customer experience.
  • Bill Gates explains why worldwide mobile banking is a worthy goal: In a quick video, Bill Gates explains how mobile banking has continued to grow in developing countries and how it can changes lives by empowering the people and giving them access to better services.

What have you been reading? Let us know in the comments section below or Tweet @bankingdotcom.

Written by Banking.com Staff

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