Today’s world is no longer a nine-to-five environment. Instead, consumers expect to be able to interact with companies whenever and wherever they are, so it is vital businesses offer always-on services in order to meet these demands.
The banking sector is no different. But what do we mean when we say ‘always-on services’? Clearly, it starts with ensuring that consumers have constant access to their accounts, but there’s a lot of work that must be done to make this a reality. For starters, an effective always-on system needs to integrate different channels, so customers can get the same high-quality experience however they choose to interact.
A good always-on solution should also help simplify and standardize a bank’s offering, as well as setting it apart from competitors. However, these services also need to manage risk, meet the bank’s compliance obligations and improve its security
The drive towards strong always-on services
There are several factors that have contributed to the rise in importance of always-on services. Improvements in technology have led to a more digitized world, and in turn, this is affecting the expectations of customers.
Younger customers, and in particular the so-called ‘millennial’ generation’, have grown up in a time where 24/7 availability of personalized services is the norm. And in the coming years, as banks start to market their offerings towards ‘Generation Z’ – those currently in their teens and early 20s, they will have to recognise that these are consumers who have never known a world without social media and smartphones. As such, they will have even higher expectations.
As consumers are happy to get recommendations on companies from friends, family and social media, they are also much less loyal to companies, and will be more likely than in the past to take their business elsewhere if they think they can get a better deal. In the US, for example, one in three consumers would consider leaving their bank for a service with a better online or mobile experience.
At the same time, the political climate is putting banks under greater pressure due to new regulations and security demands, while overall industry trends such as a focus on digital payments and competition from non-bank players bring their own challenges. All this means that making always-on services a success is a huge challenge.
The implications for FIs
So what do financial institutions (FIs) need to do to meet these demands and make sure their always-on services are working to their full potential?
Firstly, they will need to be able to offer high availability across both physical and digital channels. Online, this means no downtime, while in branch and in the contact center, tools such as data analytics, mobile and social channels need to be effectively integrated in order to deliver the services users expect.
Other challenges that must be addressed include the effective sharing of key information, which means breaking down the internal and external silos that many FIs currently rely on. At the same time, they must be able to show their solutions meet security and compliance requirements.
This means, for instance, that ATM fleets need to be protected against both physical and logical attacks, while keeping up-to-date with the latest regulations needs to be a top priority.
Ultimately, an effective always-on solution can help set an FI apart from its competitors and provide a compelling, high-quality experience for consumers across all channels. But to do this, companies need the right technology supporting their operations and a single, integrated approach to meeting customer expectations.