Novels often look to the future to correct the problems of today. Cory Doctorow’s Makers explores how future generations could handle the mass flow of information we receive every day by automatically prioritizing alerts, emails and feeds.
Jim Bruene of NetBanker relates this ideal outlook to how companies like Google are prioritizing information via the Priority Inbox, visually directing the user to the most relevant and important emails and items. With the constant influx of financial account data and information it can be hard to find the pertinent information that you want. Bruene takes a cue from Doctorow’s novel by saying,
“I’m looking forward to the time when my bank, card issuer and/or third-party aggregator does the same for my finances: alerting me to odd transactions, excessive charges, and potential savings. And more importantly, helps me take action to resolve the issue.”
You can read Bruene’s full article here.
How are you trying to show the most relevant financial information to customers? What do you see as the biggest problems, and which tools are trying to solve them? Let us know in the comments below.