Facebook has created a global network to keep friends, family and colleagues connected. With more than 500 million active users and 30 billion pieces of content shared each month, the website has become a platform to share both personal stories and newsworthy events.
As the social media platform expands, so does its users. It was originally built to keep college students connected, but has evoloved into a global network that includes much more. Major corporations, politicians, celebrities and brands now have the ability to create a Page for themselves on Facebook.
Facebook Pages provide a direct channel for businesses to reach their customers. New products, announcements, contests and updates can be shared directly on a Facebook page, giving consumers the ability to see real-time updates from their favorite entities.
For financial institutions, Facebook provides another potential channel to reach customers and members. Here are a few FI’s who have created Facebook pages:
Are you using Facebook to reach your customers and members? Let us know in the comments section below.