Rightfully so, financial management and literacy is a topic on many financial services leaders’ minds today. It seems that there are many initiatives in the marketplace to help consumers and small businesses better understand financial matters — from printed brochures, to Websites, to large-scale events.
So, what are you doing to help educate consumers about their overall financial picture?
Banking.com is a resource to use to learn how to manage every facet of your customers’ and members’ financial lives. Educational tools provided on this site will help to improve your customers’ and members’ ability to manage their own finances while improving your operational efficiency at the same time.
It comes down to this: Customers and members of all ages are looking for better ways to manage their financial lives through a trusted partner — their financial institution. Financial institutions that help their customers and members see their entire financial picture will prosper in the future by creating a day-to-day online relationship and ultimately becoming their customers’ and members’ primary financial hub for all of their financial management needs.
And don’t forget about small businesses!
Small businesses generate $6 trillion in revenue each year. That’s equivalent to the second largest economy in the world. And since two-thirds of small business owners still use personal bank accounts for business, you won’t have to look far to find them. They’re already your customers and members. Don’t forget to think big about your small business strategy as well.
We’d appreciate your thoughts. Feel free to leave a comment and let us know how you are reaching and serving your customers and members.