Omni-channel innovation, not supplier contraction, critical to banking growth

Disclosure: is run by Digital Insight, an NCR Company 

For 50 years, the name “ATM” has been synonymous with cash. With that in mind and the recent news that ATM-maker Diebold plans to acquire ATM-maker Wincor-Nixdorf, it’s unsurprising that the deal would come down to cash. It is rare that industries are served well by consolidation of similar players as these rarely drive innovation and mostly seek to benefit from cost saving through scalability, operational efficiencies, and product rationalization. In the case of Diebold and Wincor, a new organization would be forced to rationalize as many as 40 product lines into a go-forward strategy of around 20 units. At the core this is about two struggling tech firms, who sell almost the same solution set, combining in the hope scale will fix their problems.

The fundamental gap for both firms is not scale. Rather, it is tied to strategy, execution, innovation and talent, resulting in an inability to generate profitable growth or increase share value. This acquisition does nothing to address gaps both firms share – especially in digital banking and payments software capabilities.

The banking industry today sits on the precipice of change, as banks still face an unprecedented compression in profitability. Industry groups Aite and ATMIA report that the banking industry will increase spending on compliance IT and physical security by 35 percent and 50 percent respectively in the next two years – just to control risk in their core businesses. Meanwhile, the cost of labor per transaction in branches continues to rise while branch sales associated have dropped their revenue contribution by 50 percent over the past five years. With all of these pressures on retail banking, the industry needs innovation more than ever before.

To read more on omni-channel innovation and banking growth, head to the NCR Corporation blog here.

Written by JoaoPerez