Smartphone adoption has skyrocketed in the past year; analyst firm IDC reported that 269.6 million smartphones were sold globally in 2010, up from 173.5 million units in 2009. There is even market speculation smartphones will surpass traditional computers within the next year.
With the increasing adoption of smartphones, financial institutions need to focus on their mobile platforms to enhance their portfolio of offerings to banking customers. As customers begin to visit banks less frequently and use smartphones for financial tasks, mobile banking solutions must become a fundamental offering for financial institutions.
What does your institution offer customers and members? Let us know in the comments section below.