Social Media Statistics: By-the-Numbers, February 2011

Below are interesting statistics on social media usage. Feel free to share your favorite social media statistics in the comments section.

  • $7.25 billion was spent in online advertising in the U.S. in the fourth quarter of 2010, a 15.9% increase over the fourth quarter of 2009 (Source: eMarketer)
  • 200 million accounts on microblogging service Twitter (Source: Twitter)
  • 26% decline in profit for The New York Times in the fourth quarter of 2010 compared to the fourth quarter of 2009 (Source: The New York Times)
  • $1.07 is the cost of acquiring a Facebook Fan via advertising on the social network (Source: Webtrends)
  • 49.4 billion minutes were spent on Facebook in December 2010, a 79% increase over December 2009 (Source: comScore)
  • 78% of small businesses use Twitter to market themselves while 75% use Facebook and 30% use LinkedIn (Source: Postling)
  • 70% of retailers use Facebook to promote their business, up from 50% last year (Source: MerchantCircle)
  • 46.6% of Twitter users are ages 18 – 34, a 9.4% increase from the previous year (Source: comScore)
  • 37% of retailers list Facebook as their most effective source of marketing (Source: MerchantCircle)
  • 32% of businesses are promoting themselves through Facebook Places, with another 12 % planning to do so in the coming months (Source: Financial Times)

Written by Staff