This Week’s Reads: Millennial Marketing and Security

Below are interesting stories the staff has been reading over the past week.

Articles via BankThink, American Banker, The Financial Brand

  • The do’s and don’ts of marketing bank technology: While software updates might be a big deal to product and tech teams, they’re not what consumers care about. Financial institutions should promote their problem-solving capabilities rather than their basic features.
  • Stopping hackers is job one for bank CIOS: A recent survey of bank chief information officers and technology executives found that they’re realigning their focus to hone in on security issues.
  • 4 content marketing tips for targeting millennial banking consumers: From planning different formats to encouraging engagement, financial institutions can use content to engage with and market to millennials in ways that will have long term benefits.

What have you been reading? Let us know in the comments section below or Tweet @bankingdotcom.

Written by Staff