This Week’s Reads: Mobile Banking, Omnichannel, Customer Experience

Below are interesting stories the staff has been reading over the past week.

Articles via Buzzfeed, The New York Times, Banking Exchange and The Financial Brand

  • Nowhere in the world uses mobile banking as much as Africa: A new World Bank-Gallup poll shows that there’s been more mobile banking growth in sub-Saharan Africa than anywhere else in the world.
  • Banking on Apple Watch will be limited, for now: While many banks are jumping on smartwatches, banking capabilities will overall be limited to users being able to view their recent activity and balances.
  • Omnichannel: To infinity! And beyond!: Omnichannel has been a hot topic and keyword in the financial services industry in 2014 and through 2015 so far. However, it’s important to define and measure the differences between omnichannel and multichannel.  
  • Banks need to make mobile apps an experience, not an add-on: While it’s important for financial institutions to have mobile banking capabilities, it’s even more important for these mobile banking apps to provide an enhanced customer experience.

What have you been reading? Let us know in the comments section below or Tweet @bankingdotcom.

Written by Staff